Frequently Asked Questions
Here you will find answers to all your questions about using QR codes for product digitisation and campaign management. From creating and customising QR codes to tracking their performance and understanding their applications, this section covers it all. Whether you’re looking for technical tips, best practices or creative ideas, we’ve got what you need to make your QR code campaigns a success.
General Understanding of QR Codes
What is a QR code?
A QR code (Quick Response code) is a two-dimensional barcode that stores information such as URLs, text, or contact details, which can be accessed by scanning with a smartphone or QR code reader.
How do QR codes work?
QR codes encode data in a pattern of black and white squares. When scanned, the data is decoded and can trigger actions such as opening a website or displaying information.
What information can be stored in a QR code?
QR codes can store various types of data, including URLs, plain text, email addresses, phone numbers, Wi-Fi credentials and more.
What are the benefits of using QR codes in product digitalization?
QR codes increase customer loyalty, provide easy access to digital content, streamline processes such as product registration and offer trackable marketing opportunities.
Can QR codes be customized to fit our brand identity?
Yes, QR codes can be customised with your brand colours, logo and style to match your product design and increase brand recognition.
Implementation and Management
How do I create a QR code for my product?
Use a QR code management tool such as ours to generate a code by entering the required information, customising its appearance and downloading it in the required format (png, jpeg, svg, pdf,…) for use.
Can I change the content of a QR code after it has been printed?
Yes, with dynamic QR codes you can update the linked content even after it has been printed, allowing you to be flexible with your campaigns. Updates happen in real time, so there is no need for a new rollout.
How do I make sure my QR code is scannable?
Ensure high contrast between the code and background, keep the size appropriate, provide a quiet zone around the code and test on multiple devices before deployment.
What is a dynamic QR code?
A dynamic QR code allows you to edit the linked content and track scanning analytics even after the code has been printed, giving you greater flexibility and insight.
How do I track the performance of my QR codes?
We offer GDPR-compliant analytics to monitor scans, user behaviour and geographical data, helping you to assess engagement and optimise campaigns.
Use Cases and Applications
How can QR codes improve customer engagement?
By linking to digital manuals, video tutorials or promotional offers, QR codes provide instant access to valuable content, enriching the customer experience.
Can QR Codes be used for product authentication?
Yes, QR codes can be linked to verification systems, allowing customers to confirm product authenticity and access related information.
How do QR codes facilitate warranty extensions?
QR codes can direct customers to online forms or portals where they can easily register products and extend warranties.
What role do QR codes play in sustainability efforts?
They can provide customers with information on eco-friendly practices, product recycling instructions or sustainability certifications, promoting transparency.
How can QR codes help with lost and found?
Embedding QR codes on products can allow finders to scan and contact the owner, facilitating the return of lost items.
Technical Considerations
Are there any size limitations for QR codes?
While QR codes can be scaled, maintaining a minimum size (typically at least 1 x 1 cm) ensures scannability; larger sizes may be required for complex data or remote scanning.
Do QR codes expire?
Static QR codes do not expire they could be scanned at any time, but the content of dynamic QR codes may have an expiry date depending on the service provider’s terms and conditions.
Can QR codes be scanned without an internet connection?
Scanning a QR code doesn’t require an internet connection, but accessing the linked content does if it’s hosted online.
What is the quiet zone of a QR code?
The quiet zone is the blank space around a QR code, which is essential for accurate scanning as it differentiates the code from surrounding elements.
Can QR Codes be printed in colour?
Yes, QR codes can be printed in colour, but it’s important to maintain high contrast between the foreground and background to ensure scannability.
Security and Best Practices
Are QR codes secure?
QR codes themselves are not inherently secure; it’s important to link to trusted content and monitor for unauthorised code changes.
How can I prevent QR code misuse?
Use secure generation tools, monitor code usage and educate users to verify the source before scanning to mitigate risks.
What are the best practices for QR code placement?
Place codes in highly visible and accessible locations, provide clear instructions or calls to action, and avoid areas with poor lighting or obstructions.
How do I incorporate QR codes into my marketing strategy?
Align the use of QR codes with marketing objectives, such as driving to promotions or collecting customer feedback, and analyse scan data to refine strategies.
Can QR codes be used for payments?
Yes, QR codes can facilitate payments by linking to secure payment gateways, enabling fast and contactless transactions.
What should I consider when designing a QR code?
Ensure readability by maintaining contrast, appropriate size and error correction levels; incorporate branding elements without compromising functionality.